What Day Is It?

It’s “World Nutella Day!”

 

Nutella is a brand of sweetened hazelnut cocoa spread manufactured by the Italian company Ferrero.

 

 

Pietro Ferrero, who owned a bakery in Alba, Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing. Ferrero instead used hazelnuts, which are plentiful in the Piedmont region of Italy, to extend the limited chocolate supply. This product, called "Pasta Gianduja" was originally sold as a solid block, but Ferrero started to sell a creamy version in 1951 as "Supercrema".

 

 

In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964.

 

 

In January of 2018 - France:

A chain of French supermarkets offered a 70% discount on Nutella but police had to be called when people began fighting and pushing each other.

 

Those crazy French people…

Nothing like that would ever happen here!

 

 

Have a Marvelous Monday!